Brothers first, business partners second.
How two separate businesses, and one bad day on a frozen mountain, became a UK digital PR and link building agency built on doing the work properly.
Individual successes, separate paths
Back in 2017, Daniel founded an SEO company that quickly grew to serve clients across the UK. From networking events to strategy sessions, he built a reputation for delivering results and for the kind of long-term relationships that only come from doing what you say you will.
Meanwhile, Oliver was running a thriving ecommerce store, scaling it across the UK and Europe. Sourcing, logistics, margins: he built a business with an operator's eye for what actually moves the needle, not just what looks good in a deck.
Stranded in sub-zero conditions
A trip to Japan turned dangerous when we became trapped on a mountainside as the temperature plummeted. Cut off from help, we had nothing but each other. No excuses, no finger pointing, just pure focus on getting through it together.
That ordeal crystallised something we had always sensed: our combined strengths far exceeded what either of us could manage alone. We had both built successful businesses on our own, but the real potential was in partnership.
That mindset now drives every campaign
Coming back from Japan, we spent months processing what happened. We knew our next venture had to embody the same principles that got us off that mountain: total commitment, seamless teamwork, and a refusal to quit until the job is done.
SEO Backlinks emerged from that. We approach every campaign with the same intensity, meticulous attention to detail, genuine collaboration, and an absolute focus on delivering measurable results. No PBNs, no rented links, no metrics dressed up to look like coverage. Just editorial placements we can stand behind.
Three things, done well
Digital PR backlinks
Editorial placements on real publications, earned through data-led and reactive campaigns. The links that hold up to Google's spam systems long term.
Honest reporting
Every target, pitch and placement visible in your dashboard. No outreach black box, and no metrics invented to pad a report.
Long-term authority
We are not interested in short-term wins. Our best clients see the links compound, and keep coming back.
Want to work with us?
Book a 30-minute call or send us an email. We respond within 1 business day.
Book a callNo pressure. No contracts. Month-to-month.