Daniel Weston is founder and Head of SEO at SEO Backlinks. He founded his first SEO company in 2017 and spent the following years helping UK businesses grow through search, building a reputation for clear strategy and long-term client relationships.
He now leads the SEO and digital PR strategy at SEO Backlinks and is the named author of the guides on this site. His focus is link building that holds up to scrutiny: editorial coverage earned through stories, data and expert commentary, with every placement reported transparently.
If a tactic can't be explained clearly to a client, a journalist or a search quality reviewer, he won't build a campaign around it. That principle runs through everything published here.
What Daniel writes about
Tell us which pages you want to strengthen.
Send your website and the pages that matter most. We'll reply within one business day with the stories we'd pitch and the plan that fits. Use the form, email info@seobacklinks.co.uk, or book a call.

