SaaS link building is the work of earning relevant links for a software company through editorial coverage. It exists because SaaS sites have an awkward shape: the pages that matter commercially (product, pricing, category and “alternatives” pages) are the pages journalists are least willing to link to, while the blog content that does earn links rarely converts.
This page is for marketing leads and founders who already rank for their core blog terms but can't move their high-intent pages, and who want links that survive a manual review.
The SaaS problem: links land on the wrong pages
In BuzzStream's State of Link Building research, 68% of link builders prioritise blog posts and 44% the homepage, while only 41% attempt links to product pages and just 16% to pages with a sales-focused call to action. Links cluster where they're easy to earn. A SaaS campaign closes that gap on purpose: earn the link on something a publisher will cite, then route the authority to the product, category and comparison pages that turn rankings into trials and demos.
What you get
Each placement is editorial coverage on a tech, business or trade title with its own readers, earned through journalist relationships. No PBNs, no link networks and no rented links. For SaaS, we shape campaigns around angles software brands can credibly own:
- Benchmark and trend reports. Stat-led stories on adoption, pricing, security or workplace trends in your category, built from public data and our research, or from your anonymised usage data if you choose to share it.
- Founder and operator commentary. Reactive comment on funding rounds, pricing trends, security incidents or AI in your category, for founders who want to be quoted. It's optional, and campaigns run without it.
- Free linkable tools. A calculator, generator or benchmark widget that can earn links over time without pitching each one.
- Integration and category authority. Coverage that points at category and integration pages, with internal links carrying that authority toward the product and comparison pages editorial links can't reach directly.
- Unlinked-mention reclamation and software roundups. Turning existing press that names you without a link into a link, plus inclusion in editorial “best tools for X” features on relevant trade and tech titles.
How it works
- Map the pages. You tell us which pages matter. We separate the ones that can earn direct editorial links (guides, category hubs, free tools) from the ones that can't (pricing, comparison) and plan how authority moves between them.
- Find the angle. We work out whether the strongest hook is a data story, a free tool or a timely point of view on a trend in your category.
- Build the story. We turn that into something a tech, business or trade journalist wants to publish, with the link pointing at the right target page.
- Pitch and place. We take it to journalists we work with at relevant titles. Coverage goes live with a contextual link where the publisher includes one.
- Report. Every placement, publication, link attribute and target page lands in your dashboard, with the trial-driving page each link supports made clear.
SaaS link building mistakes we avoid
- Quantity over quality. One relevant link from a trade title with real readers can be more useful than a batch of marketplace guest posts with no audience or editorial fit.
- Relying on a single tactic. Guest posting alone, or journalist-request platforms alone, plateau fast. We run data, commentary and reclamation in parallel.
- Out-of-context links. A link forced into an irrelevant article reads as bought to Google and to a reviewer. Every placement has to make sense where it sits.
- Ignoring internal links. Without a plan to pass authority from the linked page to the commercial page, the campaign strengthens your blog and nothing else.
When SaaS link building isn't the right fit
If your product is pre-launch with no users, there's usually too little to build a story around, and your budget is better spent on content and onboarding first. If your category is tiny, there may not be enough relevant publishers to sustain an ongoing campaign without drifting into irrelevant titles, which we won't do. And links won't fix a high-churn product or a confusing pricing page. They help a healthy funnel; they can't create one.
Pricing
SaaS campaigns run through our backlink packages: £4,500 for 10 placements or £7,500 for 20, paid once per campaign or monthly if you prefer. To talk through which pages to target first, book a call, or see how link building pricing works.
Related
- Digital PR backlinks, the data and commentary formats behind these campaigns
- Editorial backlinks, why context matters more than placement
- Competitor backlink analysis, for finding the gap to close
- Ecommerce link building, the same product-page problem for online shops
- Backlinks for AI search, what the current evidence does and doesn't support
- All services
FAQs
Can you build links to product and pricing pages, not just the blog?
Yes, and that's usually the point. Most teams find it hard: in BuzzStream's State of Link Building data, 68% of link builders prioritise blog posts and only 41% try to earn links to product pages, with just 16% targeting sales-focused pages. We earn coverage with a data story or expert angle, link it to a product, category or comparison page where the publisher allows, then move that authority through internal links where a direct editorial link isn't realistic.
Do we need to commission surveys or hand over product data?
No. We build stories from public data, industry statistics and our own research. If you'd like to share aggregated, anonymised usage data, it can make a strong benchmark story because no competitor can publish the same numbers, but campaigns don't depend on it.
Do comparison and alternatives pages attract links?
Direct editorial links to a 'vs competitor' page are rare because publishers stay neutral. Those pages convert well but attract few links, so we build authority on nearby category and guide pages and pass it on internally.
Are free tools and calculators worth building for links?
Often, yes. A useful free tool (a calculator, generator or benchmark widget) can earn links over time without pitching each one. Shopify's free business-name generator is a well-known public example. It only works when the tool is useful and relevant to your category, so a thin gimmick built purely for links won't.
How does this help us rank in AI answers as well as Google?
Accurate third-party coverage can give people and answer systems more public context about a SaaS brand, but no published formula says a backlink or mention will cause an AI citation. We report the coverage earned and treat any later AI visibility as a separate outcome we can't guarantee.