White label link building is a fulfilment model: a specialist team earns backlinks for your clients and hands you everything under your agency's brand. You keep the client, the strategy and the pricing. We stay in the background, doing the research, the pitching and the reporting. Done well, your client sees steady results with your name on them. Done badly, your reputation sits behind links you'd never have approved.
That's the main risk in white label, and it's why we're selective about what we fulfil. This page is written for agencies choosing a supplier.
What we fulfil
We white label PR-led editorial link building. Every placement sits inside an editorial article on a site with its own readership, and none are rented.
- Story research and angle development for your client's market, using public data, surveys and FOI requests
- Pitching through our journalist relationships, with data stories and reactive comment
- Stories built around the pages your client wants to strengthen (the journalist decides the final wording and where the link points)
- Unbranded reporting you can drop into your own dashboard or client template
- UK titles first, plus US and European titles when the client's market needs them
How the partnership works
- You send the client's pages. Add any niche requirements and competitor conflicts.
- We run the campaign behind your brand, with no contact between us and your client.
- Placements land and we hand you unbranded reporting to pass straight on.
- Repeat when you need to. Each payment buys a defined batch with a 45-day target, so the scope is clear before you price it.
Why agencies use a specialist supplier
Building journalist relationships, developing angles that get picked up and carrying the slow months while a campaign matures all cost money. For an agency whose core skill is strategy, technical SEO or web, building that team for a handful of clients rarely pays back. White label lets you offer the service without carrying the team and protect your margin.
How to choose a white label partner
Apply these checks to us as hard as to anyone else. Ask for manual, editorial methods with no automation or networks. Ask for reporting that shows why each link matters, not just how many were built. Check the supplier's own visibility. And take the red flags seriously: very low prices, guarantees of a named masthead or a dofollow attribute, one package for every client and vague reporting.
What we won't white label
We don't resell guest post networks, niche edits, PBN links or any paid link that exists only to pass ranking credit. We can't guarantee a specific publication or a dofollow attribute, because each title sets its own policy and the journalist decides. If a client's brief needs cheap bulk links, we're the wrong supplier.
Pricing and next step
White label fulfilment runs on the same per-campaign model as our backlink packages, and verified agencies can ask about partner pricing on our agency partnerships page. To see the campaign formats, read digital PR backlinks. For partnership terms, book a call, use the contact form or email info@seobacklinks.co.uk.
Related
- Agency partnerships, partner pricing for agencies
- Digital PR backlinks, the campaign formats we fulfil
- Link building services
- How to choose a link building agency
- Backlink packages, the per-campaign model
FAQs
What is white label link building?
It's a fulfilment model: a specialist team earns backlinks for your clients and delivers everything under your agency's brand. You keep the client relationship, the strategy and the pricing. We stay in the background and run the research, pitching and reporting.
Will my client know it's you?
No. Reporting comes in plain language for your own dashboard or template, with no SEO Backlinks branding. Your client sees your name on the work and deals only with you. We don't contact your client unless you introduce us.
What exactly do you white label?
Our PR-led editorial link building: story research, angle development, pitching through our journalist relationships, a check on every placement and unbranded reporting. We white label the managed campaign. We don't sell a catalogue of bulk links.
Do you take on clients that compete with mine?
We avoid putting competing clients against each other on the same campaign. Tell us about any conflicts up front and we'll work around them.
What won't you white label?
We don't resell guest post farms, niche edits, PBN links or any paid link built only to pass ranking credit. Those are the placements that come back to bite the agency whose name is on them. If a client needs cheap bulk links, we're the wrong supplier.